Less Is More +


Wash With Joe



WASH WITH JOE is the innovative shower gel from New York – developed by Jane Schub who has already gained international experience with Beauty Jules & Jane, Savage Beauty & Strange Beauty.

Jane Schub stands for Innovation & Design , she graduated from the Rhode Island School of Design (Providence) and embarked on a career as an illustrator painting large works of fashion and beauty that were used in advertising, window display, package design and commissioned by Bergdorf Goodman; Cartier; Henri Bendel; Elizabeth Arden; Estee Lauder; Barney’s New York; The New York Times; Vogue.

WASH WITH JOE is a shower gel which consists of 100% genuine coffee together with a dash of peppermint oil has a stimulating and refreshing effect on the body. WWJ has an antioxidant effect, removes odors naturally and is highly revitaliserend for body and mind – absolutely unisex – a shower gel that is so dark as coffee!
WASH WITH JOE™ brings the healthful and beneficial properties of coffee to their luxurious body wash. Caffeine in coffee offers anti-carcinogenic benefits, repairs UV damage and is a strong antioxidant, while coffee itself is a powerful natural deodorizer. In order to unlock the surprisingly wonderful properties of coffee we formulated a super effective body wash using real coffee and the sensuous stimulation of pure mint essential oil.

Photography: Ozair Nazir